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Balenciaga's 2020 Qixi Campaign: Another cultural misstep by a luxury brand or deep-rooted understanding of Chinese Gen Z subculture? - Yuzu Kyodai
![Global Times on Twitter: "New @BALENCIAGA advertisement for a new series of bags for Chinese Valentines' Day has angered Chinese netizens for mocking Chinese sense of beauty with poor creativity and low Global Times on Twitter: "New @BALENCIAGA advertisement for a new series of bags for Chinese Valentines' Day has angered Chinese netizens for mocking Chinese sense of beauty with poor creativity and low](https://pbs.twimg.com/media/EfH6TN5XYAADqrn.png)
Global Times on Twitter: "New @BALENCIAGA advertisement for a new series of bags for Chinese Valentines' Day has angered Chinese netizens for mocking Chinese sense of beauty with poor creativity and low
![Chinese actress Jiang Mengjie arrives at an airport in Shanghai, China, 27 June 2019. Hat: Balenciaga Stock Photo - Alamy Chinese actress Jiang Mengjie arrives at an airport in Shanghai, China, 27 June 2019. Hat: Balenciaga Stock Photo - Alamy](https://c8.alamy.com/comp/W5R6C9/chinese-actress-jiang-mengjie-arrives-at-an-airport-in-shanghai-china-27-june-2019-hat-balenciaga-W5R6C9.jpg)
Chinese actress Jiang Mengjie arrives at an airport in Shanghai, China, 27 June 2019. Hat: Balenciaga Stock Photo - Alamy
![Chinese angry over gaudy Balenciaga ads, call them 'insult to Chinese people' - Mothership.SG - News from Singapore, Asia and around the world Chinese angry over gaudy Balenciaga ads, call them 'insult to Chinese people' - Mothership.SG - News from Singapore, Asia and around the world](https://static.mothership.sg/1/2020/08/photo_2020-08-11_17-26-31-2.jpg)
Chinese angry over gaudy Balenciaga ads, call them 'insult to Chinese people' - Mothership.SG - News from Singapore, Asia and around the world
![Rachel Cheung on Twitter: "For the Double Seventh Festival, i.e. Chinese's Valentine's Day, Balenciaga has introduced this: https://t.co/CCMoLkN2Pj" / Twitter Rachel Cheung on Twitter: "For the Double Seventh Festival, i.e. Chinese's Valentine's Day, Balenciaga has introduced this: https://t.co/CCMoLkN2Pj" / Twitter](https://pbs.twimg.com/media/EfH2oOeVoAATuNu.jpg)
Rachel Cheung on Twitter: "For the Double Seventh Festival, i.e. Chinese's Valentine's Day, Balenciaga has introduced this: https://t.co/CCMoLkN2Pj" / Twitter
![Balenciaga Chinese New Year Bazar Shopper XS (£1,150) ❤ liked on Polyvore featuring bags, handbags, red han… | Balenciaga purse, Balenciaga bag, Balenciaga handbags Balenciaga Chinese New Year Bazar Shopper XS (£1,150) ❤ liked on Polyvore featuring bags, handbags, red han… | Balenciaga purse, Balenciaga bag, Balenciaga handbags](https://i.pinimg.com/originals/84/6c/04/846c04a876f32864b978e3f3c9b6fa5d.jpg)
Balenciaga Chinese New Year Bazar Shopper XS (£1,150) ❤ liked on Polyvore featuring bags, handbags, red han… | Balenciaga purse, Balenciaga bag, Balenciaga handbags
![Chinese angry over gaudy Balenciaga ads, call them 'insult to Chinese people' - Mothership.SG - News from Singapore, Asia and around the world Chinese angry over gaudy Balenciaga ads, call them 'insult to Chinese people' - Mothership.SG - News from Singapore, Asia and around the world](https://static.mothership.sg/1/2020/08/photo_2020-08-11_17-26-31.jpg)
Chinese angry over gaudy Balenciaga ads, call them 'insult to Chinese people' - Mothership.SG - News from Singapore, Asia and around the world
![Chinese model Xi Mengyao poses during the fashion show for Balenciaga China Edition in Beijing, China, 15 May 2014 Stock Photo - Alamy Chinese model Xi Mengyao poses during the fashion show for Balenciaga China Edition in Beijing, China, 15 May 2014 Stock Photo - Alamy](https://c8.alamy.com/comp/W916YM/chinese-model-xi-mengyao-poses-during-the-fashion-show-for-balenciaga-china-edition-in-beijing-china-15-may-2014-W916YM.jpg)